First off, it smelled awesome! I really dug the scent. The little bottle made it a little difficult to put as much soap as I normally do on my pouf... well, the bottle itself didn't, but my perception was off since it seems like way more was being used. But after the first try, where it didn't stay lathered up long enough, I figured out I just didn't have enough on my pouf. But once I did, it lathers nicely, smelled good, and I felt clean afterwards.
But beyond feeling clean... I felt no additional hydration. Maybe it was because my skin has been going crazy with the changing seasons (FINALLY!) and has been unusually dry lately. The scent didn't linger long, either. I guess if I very purposely tried to smell it, I could still catch a bit of the scent. But having a lingering scent has never been a big deal or desire to me.
So at the end of the day, what are my thoughts? Well, I still don't see a body wash that wow's me. It's nice, but it seems to be in with the standard fair of body washes. Smells good, gets me clean, but there's nothing there to make me loyal to it. No super moisturizing wow factor, which I was hoping for in the name 'Hello Hydration!" No all day effect that had people asking what I was doing differently. Would I buy it? Sure. Why not. Would I search it out if my normal store didn't have it? Probably not. Would I recommend it? Well, I wouldn't NOT recommend it. If someone asks, I'll tell them it's a great smelling product and I'd use it is I had it. So, all in all, neutral. A little more than "meh" but not at the level of 'wow' I'm still searching for.